SpaceX on Saturday launched two NASA astronauts aboard its Crew Dragon spacecraft, and the accomplishment is a tremendous one for both the company and the U.S. space agency. At a fundamental level, it means that the U.S. will have continued access to the International Space Station, without having to rely on continuing to buy tickets aboard a Russian Soyuz spacecraft to do so. But it also means the beginning of a new era for the commercial space industry – one in which private companies and individual buying tickets for passenger trips to space is a consistent and active reality.
With this mission, SpaceX will complete the final step required by NASA to human-rate its Falcon 9 and Crew Dragon spacecraft, which means that it can begin operationally transporting people from Earth essentially as soon as this mission concludes (Crew Dragon still has to rendezvous with the space station tomorrow, and make its way back to Earth with astronauts on board in a few weeks). Already, SpaceX has signed an agreement with Space Adventures, a private space tourism booking company that has previously worked with Roscosmos on sending private astronauts to orbit.
SpaceX wants to start sending up paying tourists on orbital flights (without any ISS stops) starting as early as next year aboard Crew Dragon. The capsule actually supports up to seven passengers per flight, though only four seats will ever be used for official NASA crew delivery missions for the space station. SpaceX hasn’t released pricing on private trips aboard the aircraft, but you can bet they’ll be expensive since a Falcon 9 launch (without a human rated capsule) costs around $60 million, and so even dividing that by seven works out to a high price of entry.
So this isn’t the beginning of the era of accessible private spaceflight, but SpaceX is the first private company to actually put people into space, despite a lot of talk and preparatory work by competitors like Virgin Galactic and Blue Origin. And just like in the private launch business, crossing the gulf between having a private company that talks about doing something, and a company that actually does it, will absolutely transform the space industry all over again.
SpaceX is gearing up to launch tourists as early as next year, as mentioned, and while those tourists will have to be deep-pocketed, as eight everything that SpaceX does, the goal is to continue to find ways to make more aspects of the launch system reusable and reduce costs of launch in order to bring prices down.
Even without driving down costs, SpaceX will have a market, however niche, and one that hasn’t yet really had any inventory to satisfy demand. Space Adventures has flown a few individuals by buying tickets on Soyuz launches, but that hasn’t really been a consistent or sustainable source of commercial human spaceflight, and SpaceX’s system will likely have active support and participation from NASA.
That’s an entirely new revenue stream for SpaceX to add to its commercial cargo launches, along with its eventual launch of commercial internet service via Starlink. It’s hard to say yet what kind of impact that will actually have on their bottom line, but it could be big enough to have an impact – especially if they can figure out creative ways to defray costs over successive years, since each cut will likely considerably expand their small addressable audience.
SpaceX’s impact on the launch business was to effectively create a market for small satellites and more affordable orbital payloads that simply didn’t make any economic sense with larger existing launch craft, most of which were bankrolled almost entirely by and for defence and NASA use. Similarly, it’s hard to predict what the space tourism market will look like in five years, now that a company is actually offering it and flying a human-rated private spacecraft that can make it happen.
Private spacefarers won’t all be tourists – in fact, it could make a lot more financial sense for the majority of passengers to and from orbit to be private scientists and researchers. Basically, imagine a NASA astronaut, but working for a private company rather than a publicly-funded agency.
Astronauts are essentially multidisciplinary scientists, and the bulk of their job is conducing experiments on the ISS. NASA is very eager to expand commercial use of the ISS, and also to eventually replace the aging space station with a private one of which they’re just one of multiple customers. Already, the ISS hosts commercial experiments and cargo, but if companies and institutions can now also send their own researchers as well, that may change considerably how much interest their is in doing work on orbit, especially in areas like biotech where the advantages of low gravity can produce results not possible on Earth.
Cost is a gain a significant limiting factor here, since the price per seat will be – no pun intended – astronomical. But for big pharma and other large companies who already spend a considerable amount on R&D it might actually be within reach. Especially in industries like additive manufacturing, where orbit is an area of immense interest, private space-based labs with actual rotating staff might not be that farfetched an idea.
Marketing & Entertainment
Commercial human spaceflight might actually be a great opportunity to make actual commercials – brands trying to outdo each other by shooting the first promo in space definitely seems like a likely outcome for a Superbowl spot. It’s probably not anyone’s priority just now, given the ongoing global pandemic, but companies have already discussed the potential of marketing partnerships as a key driver of real revenue, including lunar lander startup ispace, which has signed a number of brand partners to fund the build and flight of its hardware.
Single person rides to orbit are definitely within budget for the most extreme marketing efforts out there, and especially early on, there should be plenty of return on that investment just because of how audacious and unique the move is. The novelty will likely wear off, but access to space will remain rarified enough for the forseeable future that it could still be part of more than a few marketing campaigns.
As for entertainment, we’ve already seen the first evidence of interest there – Tom Cruise is working on a project to be filmed at least in part in space, apparently on board the International Space Station. SpaceX is said to be involved in those talks, and it would make a lot of sense for the company to consider a Crew Dragon flight with film crew and actors on board for both shooting, and for transportation to ‘on location’ shoots on the ISS.
Cruise probably isn’t the only one to consider the impact of a space-based motion picture project, and you can bet at least one reality show producer somewhere is already pitching ‘The Bachelor’ in space. Again, it’s not going to be within budget for every new sci-fi project that spins up, but it’s within blockbuster budget range, and that’s another market that grew by 100% just by virtue of the fact that it didn’t exist as a possibility before today.
It’s hard to fully appreciate what kind of impact this will have, because SpaceX has literally taken something that previously wasn’t possible, and made it available – at costs that, while high, aren’t so high as to be absurd. As with every other such expansion, it will likely create new and innovative opportunities that haven’t even been conceived, especially once the economics and availability of flights, etc. are clarified. GPS, another great space-based innovation, formed the bedrock of an industry that changed just about every aspect of human life – private commercial spaceflight could do the same.