Mobile Boarding pass on a smart phone and ticket scanner at the airport. Photo: Thomas Winz/Lonely Planet Images Since the dawn of consumer history, tickets have been a product defined by scarcity and lack of accessibility. The result is an abysmal category user experience that’s most often talked about with undertones of anger, skepticism and distrust. For evidence of scarcity in action, look no further than the World Series between the Cubs and Indians, which is the most expensive we’ve… Read More

Source: News