The new Ashley Madison branding is a lot more subtle than before How do you rescue a brand like Ashley Madison after it becomes synonymous with infidelity, poor security, a fateful hack, a massive breach of privacy and at least two suicides? That was the challenge thrown in the lap of the company’s new CEO and president. The new leadership team’s answer is a complete overhaul of the brand and what it stands for — but will it be enough? Read More

Source: News